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WELCOME TO
THE PERSONAL
TRAINER MASTERCLASS

Hello. My name is Alvin and I’ve been training in Sports and Martial Arts since the age of six and I’ve been working in the fitness industry since the 1980s. I’ve seen the transformation and growth of the industry and all its changes, and I have not just survived the changes but used it to my advantage and achieved success in my business. I’ve worked with some of the best and worst trainers and fitness enthusiasts in Singapore, New York, Boston, Chicago, San Francisco, Los Angeles, London, Tokyo, Australia, Hong Kong, Bangkok and Taipei. And I have learned much from them and incorporated the best practices and knowledge into my career.

I train clients as young as seven up to 75 years old. My clients have a wide range of needs and concerns—from mild to highly challenging medical conditions and physical limitations to elite athletes. It’s amazing what one can learn from training such individuals. Not just about them but also about yourself.

Let me share with you all my experiences, observations and lessons learned

And not how many degrees or certifications I have accumulated and have framed on the wall. Let me provide you with up to date knowledge and knowledge that I have accumulated through many years of practical and hands on experience in the Fitness industry. This will help you expand, improve and compliment what you’ve already accomplished for yourself in this industry. Bringing you to a whole new level. A level you either never knew existed or possible in attaining.

I will help you conquer your fears, clear any uncertainties you may have, identify and clear any mental blocks you may have, improve and fine tune your technical abilities, improve your competency as a Personal Trainer in every aspect, help you achieve better success for your business and ultimately to help you improve your overall revenue.

HELLO, ONCE AGAIN, MY NAME IS ALVIN CHEAH.

AND I AM HERE TO TELL YOU THAT CLIENT RETENTION IS ONE OF THE MAIN KEY PROBLEMS PERSONAL TRAINERS ALL AROUND THE WORLD FACE.

It doesn’t matter if you are in Asia or Europe or the United States. Your clients won’t renew or carry on training with you as long as they loose interest, loose focus or worse still they find you incompetent.

It doesn’t matter how great your marketing is, it doesn’t matter how good you are at getting new clients. Nor will it even matter how good you look if you don’t have a perspective of these things.

If you don’t stop the ‘leak’, you will loose everything you’ve worked so hard for.

This is another area I will be helping you with. I will be your mentor, your best critic that will have solutions for problems you are either creating for yourself or that exist in your business that you are not even aware of.

I have clients who have been training with me for the past 10 to 15 years and who are still as determined and enthusiastic as they were when we first started. I believe if you are passionate and have a deep love for what you do, you just need some help to be moving in the right direction.

And if you are already up and running you will still need someone who can help you stay on track, stay focused and be a mentor that helps spot and correct mistakes as you move along, mistakes you may not even be aware you are making.

Qualifications

Over the years I have upskilled myself to suit the needs of my clients. Here is a non exhaustive list:

American College of Sports Medicine

Aquatic Exercise Association Member

Aqua Fitness Deep Water Training Certified

The Centre for Women’s Fitness Prenatal Teacher Training

Anatomy Trains for Movement Specialist

Polestar Approach to Pilates Fitness Principles

Polestar Pilates Allegro Level I to III

Basic Sports Massage Certified

AED & CPR Certified

Rock Climbing Level 1

Northern Shaolin Chuen Fa

Achievements

I have been featured on TV, the local as well as regional news publications and even on the internet! With multiple awards under my belt , multiple qualifications and my efforts on continued education, I know I can help you achieve all your goals.

FEATURED IN MORE

than 9 news and media platforms

MORE THAN 300

satisfied clients

WITH 20 YEARS

experience in the field of personal training

MASTER CLASS ON BEING A SUCCESSFUL PERSONAL TRAINER : METHODOLOGY, MARKETING, CLIENT ACQUISITION, RETENTION & GROWTH

Let;s face it. Very rarely will your client point out a mistake to you. Very rarely will they question your methods. Very rarely will they tell you what’s wrong with YOU personally. And because they don’t, they will eventually just fade away and join your list of non-renewing clients.

And because of this, many Personal Trainers get to a stage where sustainability becomes the main issue.

How does one keep a business going when there’s not enough clients?
Are you in this dilemma? Not yet?
It may happen and you are not sure?

My solutions are to help you fine tune everything you need and have things in place from the on-start or start making those vital changes from TODAY so you can prevent yourself from being in such a situation. ACT NOW.

THE PERSONAL TRAINER MASTERCLASS will take you out of client-hustling hell and move you into client-attraction heaven.

Here is an overarching view of the syllabus I have prepared for you In your live mentoring sessions with me:…

PART 1


THE FUNDAMENTALS

FUNDAMENTALS 1:

  • Understanding human anatomy (Skeletal and Muscular system of the human body).
  • Kinesiology
  • Analyzing the ‘Structural integrity’ of the human body. From postural analysis and gait from walking, running and ‘loading’.
  • Establishing and letting them see their own real benchmark and for you to understand how to proceed.
  • Problem solving for the body and applying all necessary exercise physiology to remedy or correct what is needed.

FUNDAMENTALS 2:

  • Building the initial relationship. Understanding the individual, what they want vs Reality and letting them hear the honest truths. Being realistic.
  • Their commitment to the objective.
  • Enhance and Increase their present level of motivation and giving them further clarity.
  • Provide answers to questions and remove any myths, misconceptions, misinformation they may have.
  • Setting your price and letting them understand cancellation policy and prior notice.

PART 2

  • HELPING YOUR CLIENT GET STARTED/YOUR CLIENT’S FIRST WORKOUT
  • Punctuality practice. For both parties, client and Trainer. The need to prep before their arrival.
  • Take measurements, BP, resting HR, etc.
  • Breaking in the body session. What is needed (More focus on SAFETY, UNDERSTANDING THE CLIENT’S LIMITATIONS, ABILITY TO FOCUS, COORDINATION, AGILITY, FLEXIBILITY, STRENGTHS AND WEAKNESSES AND LEARNING PROPER FORM FOR ALL EXERCISES, OUR WAY VS THEIR WAY OR OLD HABITS).
  • Communicating the plan and objective without sounding like a lecturer or doctor.
  • The end of the session must provide a positive reinforcement of why they came in the first place and further proof that it was the smartest investment they ever made.
  • Scheduling and committing to the plan.

PART 3

  • YOUR CLIENT’S 3rd MONTH AND ONWARDS
  • Progress report. Showing and explaining where the progress areas are.
  • Incremental challengers applying physically and mentally. Strength, Stamina, Focus, NeuroMuscular control, Flexibility..
  • Increase frequency plan if necessary.
  • How to handle client’s who are missing out on one too many sessions and how to curb it effectively.
  • Effective eating and sustainable lifestyle changes and adaptation.

PART 4

  • YOUR CLIENT’S ADVANCED TRAINING
  • Reviewing a client’s progress and moving onwards to more advanced exercises.
  • Helping your client to deepen focus and execution.
  • Ways to push them beyond their mental and physical boundaries/limitations.
  • Letting them understand muscle memory and ‘long term residual effect’.
  • Still returning to basics and with even a greater execution challenge.
  • Networking. Start getting their partners, friends, family involved. Get them in.
  • Understanding how to train Geriatrics and children.
  • Supplementation advice and ‘diet’ control and freedom.
  • Injuries, therapy and medical condition cases.
  • Advance core exercises.
  • Boxing, Kickboxing introduction.
  • Incorporating Pilates techniques.
  • Water therapy.
  • Deep Water Training
  • Advanced flexibility exercises.
  • Deep tissue massage.

FREQUENTLY ASKED QUESTIONS

Do I qualify for the Masterclass?

You must already be in the Personal Training business either as an independent trainer with your own company and having your own clients that you provide one-on-one Personal Training. Or you must be working for an organization as a Personal Trainer in a similar capacity. You must be fully certified or hold a degree in Sports Science, ACSM, ACE or from any recognized international or local body. If you don’t meet these criteria, we will review your application look on a case-by-case basis.

Why is this necessary?

In order for course participants to fully understand, appreciate and benefit from what will be taught in the Masterclass, the person needs to already have the skills sets of a Personal Trainer and understand the basic fundamentals of Exercise, Kinesiology, Human Anatomy and basic nutrition.

What if I am in a totally different career field but have the passion and am deciding to consider Personal Training as a new career path?

We can still help you by discussing various options and still help you by directing you on various ways of getting started the right way.

What makes this Masterclass different from anything already out there being offered by other organizations?

Firstly the class syllabus that is being offered is catered specifically for current Personal Trainers and this is not another one of the countless certification or degree courses out there on qualifying you to become a Personal Trainer. You should already be one. With at least a few years of experience in this field, training a variety of different clienteles with various backgrounds and needs.

Secondly, the uniqueness of this Masterclass is also in the one-on-one individual format, where you are the only person being coached and taught. Not in a classroom or online but in the gym on the floor, utilizing real weights and equipment. There will be full hands-on practical exposure and demonstrations. We pay attention to all details, from the problems you are facing, to the questions you have. I will help you solve problems you don’t even know you are having. We will discover what are the actual reasons you are successful or unsuccessful, why clients are not seeing results or why you can’t seem to retain them. These are one-on-one personal sessions in the gym, not in groups.

No tons of reading material. No sitting in another cold boring classroom. No BS. No excuses. Fully confidential and private sessions.

If you say “Yes!” to THE PERSONAL TRAINER MASTERCLASS, dig into the modules, take advantage of the live mentoring, and decide this is going to work for you, it will.

Decide right now that you get to have it easy! You get to have all the clients, money, freedom, and fun you want! You have the talent, the support, and the courage to rock at this if you’re willing to release what hasn’t worked and allow yourself to receive.

This program has the power to transform your business into a big, profitable joy ride with long term clients and more time, confidence, income, and pleasure than you can imagine. All you have to do is say “yes!”

P.P.S. If you’re still not sure if this program is for you, please don’t hesitate to contact me with any questions or concerns you may have.

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